Financial and strategic advice focused on growth

I act as a fractional FD / CFO for ambitious start-up and growing businesses.

I started Ascend Advisory to give growing businesses the kind of financial support that makes a real difference day to day.

As a fractional FD or CFO, I work alongside founders, owners and leadership teams to bring clarity and direction to their numbers — without the need for a full-time hire.

I keep things simple, practical, and focused on what really matters for your goals and growth.

Matt Lightfoot BSc FCA CTA

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"Hello, I'm Matt Lightfoot"

I act as a fractional FD / CFO for ambitious start-up and growing businesses.

Contact me
Matt Lightfoot - Fractional Finance Director

I started Ascend Advisory to give growing businesses the kind of financial support that makes a real difference day to day.

As a fractional FD or CFO, I work alongside founders, owners and leadership teams to bring clarity and direction to their numbers — without the need for a full-time hire.

I keep things simple, practical, and focused on what really matters for your goals and growth.

Our services

Take a look a the range of services we provide to our clients

Start-up Services

Build your business on solid financial foundations.

From selecting the right structure and systems to managing cash flow and preparing for funding, I help start-ups create clarity and control from day one.

Get the financial confidence to grow sustainably and avoid early pitfalls.

Financial Planning & Analysis

Turn your numbers into meaningful insights.

I help SMEs move beyond basic reporting with tailored forecasting, management reporting, and performance analysis.

Together we’ll create a clear financial roadmap that drives better decisions, sharper control, and long-term profitability.

Fractional FD / CFO

Access senior financial expertise without the cost of a full-time hire.

As your fractional FD / CFO, I’ll provide strategic direction, financial structure, and investor-ready reporting—flexibly tailored to your business.

Gain clarity, control, and confidence as you scale.

Exit Planning

Plan your exit on your terms.

Whether you’re selling, stepping back, or preparing for succession, I’ll help you maximise business value, strengthen performance, and navigate the process smoothly.

Early preparation ensures the best return and peace of mind for your next chapter.

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"Matt doesn't just understand the numbers.

"He is completely invested in supporting us to achieve our goals and has helped us to achieve the financial success and stability we need to deliver our vision."

Poppy Jenkins
Co-Founder - IbexGale Limited